The why, the what and the how of...
Domaine Juliette Avril is a family-run estate with deep roots in France’s Rhône Valley. Their ancestry dates back to 1756 and was involved in the creation of the Châteauneuf-du-Pape appellation and its original AOC (Appellation d’Origine Contrôlée) regulations.
The estate is currently run by Marie Lucile Brun who succeeded her mother, Juliette Avril, and Marie’s son, Stephan Brun, who controls the estate’s commercial, administrative and viticulture departments.
Like most estates in the Southern Rhône, the vines of Domaine Juliette Avril are spread over the appellation in three different lieux-dits; exhibiting terroir of rocks, sand, loam and limestone soils.
The Domaine includes a 30 hectare vineyard of Châteauneuf-du-Pape, 10 hectares in AOP Cairanne, 1.30 hectares in AOP Côtes-du-Rhône Villages “Plan de Dieu”, 10 hectares in AOP Côtes du Rhône, 4 hectares in AOP Ventoux and 2 hectares of varietal wine. In Châteauneuf-du-Pape, the estate produces one white blend of Grenache Blanc, Roussanne, Clairette and Bourboulenc and two reds: an old-vine Grenache called ‘Cuvée Maxence’ and a red Châteauneuf-du-Pape based on Grenache, Syrah and Mourvèdre.
The red Châteauneuf-du-Pape is produced from vines planted in the lieux-dits of Le Bas Serres, Coste Froide, Coteau de l’Ange, Farguerol and les Galimardes. The grapes are destemmed and then vinification takes place in stainless steel vats. The wine is then racked into older oak barrels to undergo malolactic fermentation. Following which, the wine is then aged in older foudres for under 12 months before it goes to bottle.