Champagne Lanson’s Rosé Label has been crowned King of the Hill in the UK this Valentine’s Day.
Latest figures from global market research firm Nielsen has revealed Champagne Lanson Rosé Label Brut Rosé NV is the leading rosé Champagne in both volume and value terms in the UK during the month of love. It seems as the brand is heading toward a busy year, as it is also the official accompaniment to the mountains of strawberries and cream consumed each year at The Championships held at Wimbledon (now entering their 28th year of sponsoring the event).
“Following on from our Champagne Category Report 2015, which revealed that customers crave more Champagne occasions – what better occasion is there to enjoy our multi-award-winning Rose Label?” said managing director of UK & International, Paul Beavis. He adds that the drink is the “perfect start” to any romantic occasion.
“It’s the perfect start because of the way we make it and, what’s more, it is as popular on Valentine’s Day as it is at any time. It really is the perfect choice for whatever you have planned now and throughout the year ahead.”
The House of Lanson is one of champagne’s oldest, founded in 1760 by François Delamotte. Almost forty years later, Nicolas-Louis Delamotte, his son, took over the reins. A knight of the Order of Malta at a very young age, he decided to use the Maltese Cross as the House’s emblem. Now revised, the Lanson cross has become the icon of the company. Their wines have a very distinctive style, due to their traditionalist wine-making approach that steers clear of malolactic fermentation.